Press

2021 TWITCH WOMENS HISTORY MONTH TIME SQUARE CAMPAIGN



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USA TODAY

'This is my full-time job': How Twitch became the go-to platform for creators to make money

"Megan  Lenius recalled a simple question by her dental hygienist that made her  pause briefly. “She asked me what I did for a living,” Lenius said. “I  told her that I sing on Twitch, make some money and I love it!”...  Lenius, who chose to make Twitch their sole source of income.With more  than 44,000 followers, Lenius streams for at least two hours up to five  days a week, including weekends averaging about 200 viewers per stream.  From her parents' basement in Anoka, Minnesota, Lenius sings, acts silly  and sometimes plays video games onscreen with her parents."


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Entrepreneur
Magazine

Stop Selling to Gen Z

"As  one proud Gen Zer explains it, “We grew up in an age of reality TV,  fake YouTube pranks, and polished ads everywhere,” says Megan Lenius,  23. “Because of this disingenuous content, we gravitate toward a brand  that is going to give us a more genuine experience.” The entrepreneurs  who are paying attention to that desire are finding valuable new paths  toward building successful relationships with consumers... “Twitch has  done incredible things for my career,” says Lenius, the Gen Zer who  craves honest connection. As a budding singer-songwriter, she not only  found an audience of 44,700 followers on Twitch but has watched the  platform repeatedly find ways to engage with its base. Twitch offers an  ambassador program to let users bring problems to their attention,  regularly hosts Twitch Town Halls, and amplifies top streamers like  Lenius, whose face it flashed on a billboard in Times Square. “It’s  unlike any other service,” she says. “The community is the thing that  has kept me there.” "


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CONVERSATIONS ABOUT HER

Megan Lenius Releases New Track ‘Not Your Game’ Produced By Mike Shinoda | Music News

"Megan  Lenius has released “Not Your Game” produced by Mike Shinoda from  Linkin Park live on his Twitch Channel with an audience of over 20,000.  Megan was chosen after Mike Shinoda asked for his followers to send him  songs of theirs to be produced on his stream."


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KEXP

Sound & Vision: Making Money and Playing Music Live on Twitch

"There  are some artists on Twitch who’ve been able to quit their day jobs and  rely on Twitch for their main source of income, including Megan Lenius.  She, like many serious Twitch musicians, performs a few times a week for  three hours or more at a time... Lenius is in her early 20s and grew up  trying out many different streaming platforms like Youtube and  Periscope. She says a lot of those platforms were already oversaturated  when she arrived. She got into Twitch early and has been able to utilize  the platform’s emphasis on monetization.  “The cool thing about Twitch  is that the attitude that they’ve built into the platform is that it's  okay to give money. It's a cool thing to give money to support the  streamer,” Lenius says. “People want to support you and they want to  give you money. They want to donate. They want to see you surprised when  they give you a $100 donation or when they gift 10 subscribers. It's  built into the fabric of the platform and that's something that a lot of  other places don't have.”"


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ROLLINGSTONE MAGAZINE

Coronavirus Is Giving Livestreaming the Chance to Prove Itself

" The artists who've already been making a living through platforms like  Twitch and YouNow are some of the few that haven't felt the sting of  COVID-19's impact. Pop singer Megan Lenius has been partnered with  Twitch for nearly three years, and livestreaming is her primary source  of income as a musician..."It's a good time to be an online musician," she says. "It really is. I'm very fortunate I've been able to stay where I am and not have to worry about one thing or another." "

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NERDS & BEYOND - Mike Shinoda Produces Seventh Track “Not Your Game” by Megan Lenius Live on Twitch!

MOTHS&GIRAFFES - Megan Lenius Isn’t Playing Your Game.

ALT PRESS - 11 TWITCH STREAMERS WHO ARE ALSO CRAFTING THEIR OWN ORIGINAL MUSIC

Hits Daily Double - HOTEL CAFÉ'S TWITCH NIGHT

MARKET WATCH - Live-streamed performances are surging among musicians during coronavirus crisis

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|Click Here to view Megan's One Sheet|